In this edition of Paperflite’s talk-show series titled ‘Cuppa Press‘, we decided to take the bull (read Content Marketing) by its horns.
“Content Marketing has seen a boom and the biggest brands in the world want a slice of this”, says Novnish Ramesh, and rightly so.
According to HubSpot, 70% of marketers are actively investing in content marketing today.
Having worked as a Content Marketer across various industries such as Pharmaceutical and Gaming, Novnish has seen companies succeed and fail over the course of the last decade in light on content marketing.
So we sat down to address the following topics in this episode of Cuppa Press:
- Why do most Small and Medium-sized Businesses fail in Content Marketing?
- Content Strategy and Marketing
- Earliest form of Content Marketing